Going around in circles, stuck but want to grow your business?  

Developed over 30 years and tailored for small business advice

To be honest you can probably find this elsewhere too – but just for small businesses?

STOP PRESS! FREE because of Covid  – now that’s harder to find!

There are up to nine key traits which we have found in any successful business. They illustrate how an attitude of mind can be so important to success, and we explore these in detail.

We all have the same 168 hours available in every week, and yet some people manage to achieve so much more than others, and not normally by simply working harder but smarter – we give you the tools to do the same.  It is easier than you might think.

None of us shop online for anything significant without checking what others who bought before us found the experience. This is called Social Proof and it's crucial taking many forms, so we explore them all.

We tend to talk about the features of our product or service, as understandably we are proud of these facts.  But they are irrelevant to our customers – all they want to know is how these benefit them.  We have a devastatingly simple way of creating benefits which will speak to your audience.

We all stand by our service but few talk about what this means openly, which is a mistake.  We can provide re-assurance to our customers that we are right for them by helping remove the risk of buying, using guarantees. Not convoluted ones, but simple open and honest ones which will help prospects over the line.

We never want to compete on price, as a race to the bottom. What we need to do is compete on service, the whole customer experience and give people loads of reasons why they can and should trust us. Get this right and we can maintain our margins and have happy customers too.

If you can find out what your customers really think of you, the good, the not so good and what they would like you to do differently, wouldn’t that be priceless information? We help you use a tried and tested process that is easy to do and your customers will like too.

Offers can be either soft or hard, and both work in different scenarios.  Making an effective offer can make all the difference in getting somebody to engage and buy from you, and the trick is to do so without giving money off and cutting your margins. Easy when you know how!

If you knew what your competitors were up to, it gives you an edge and enables you to differentiate yourself – highlighting the key differences between you.  Often they won’t be anything like as good as you may fear, and we show you step by step to go about this – ethically of course.

If you are shouting about your offering to everyone, you end up having a conversation with nobody. Target marketing is all about identifying who you should be talking to and what message would they like to hear.  Not that difficult but few do this well – we give you a step by step guide to make it possible and what a difference it makes too.

Pricing is a really complex subject and very few businesses are confident they get it right.  In many ways, it is all about understanding your numbers and the impact of either increasing or decreasing your prices on your bottom line.  We explain this is non-technical language and this is a real eye-opener.

We all use words to communicate be that on the web, email, proposals, brochures, flyers and even the spoken word is often taken from a script or notes. We need to avoid jargon and make the words resonate with our target audience and we have some real Do’s and Don’t which help enormously.

Few companies produce really effective sales letters or proposals/quotes. Ones that convert.  We have loads of experience helping businesses produce super effective proposals which have literally transformed sales – nothing like as hard as you might think and often counter-intuitive, but they really work.

If you have staff they are probably your biggest asset and largest cost too! Often as small business owners we never started out wanting to manage staff, but now find ourselves doing so – we show you ways to help everybody be more effective and ultimately that's what matters. 

Most of us if we make a reasonably large purchase, will immediately start to regret the decision straight after placing the order!  It’s human nature but we don’t want to lose that sale and so by following some simple steps, we can help reassure the customer they have made the right decision. No point losing a sale at the last hurdle is there.

Similarly we help you think of your business in the context of the wider world, taking a moment to identify trends and threats, helping you prepare for the future. Knowledge is power here.

Armed with this information, you will form an action plan to help you grow and protect yourself too.

We all know about the web in one form or another, but how do you market on the web and what rules apply? We take you through a step by step guide, using everyday language so you can very clearly know what needs to be done – either by you or the people you work with.