13. Sales Conversion
Most businesses when they don’t get the sale, especially if they can’t think why not, will quite possibly be annoyed and simply dismiss and move onto the next prospect. This is a mistake and if you do them same, will be costing you money. Think how hard it can be to generate initial enquiries, so why let them drift away!
This is where the Sales Conversion letter comes into it’s own.
You send the Sales Conversion Letter straight after the interaction used to get the sale (assuming the sale didn’t occur). This could be after a telephone call, a meeting etc.
The Sales Conversion letter is written to increase or at least maintain the interest level of the prospect to the point where they are ready to buy the product or service.
And the key elements of a Sales Conversion Letter are
- Thank the prospect
- Mention their name more than once – people like it
- Include all the key benefits relevant to THAT prospect in the order of importance to him/her
- Describe the Guarantee giving ‘reasons why’ you offer it
- Include as many relevant testimonials as possible
- Tell them what they’re missing if they don’t buy from you
- Tell them when you are going to contact them
Don’t worry how long the letter is. The prospect will read it provided you make the information interesting and relevant to them. So when your prospect reads your Sales Conversion letter he or she says
“they’re talking to me.”
Now think about the last time you didn’t make the sale, and create a sales letter to this prospect answering these questions and then send it!
- How many benefits can you find
- Which benefits are the most important and relevant to this prospect – list in order of importance
- What guarantee can you give and back up with reasons why
- How many testimonials can you find, relevant to this prospect
- When are you going to do this work
Each module starts with two relatively open questions which You Must Answer!
You then hit Save.
You will be emailed the rest of the module, which is in a Word compatible format .rtf and a link to a Google Doc, which will allow you to edit online.
This document contains the rest of the module, to include everything we know about the subject, links, examples, and of course further key questions for you to answer as well.
Being your document on your PC or in the cloud, you can save at any stage and go back to at any time too. In fact, this is probably the best way to tackle this work.
So let’s start this module by answering these two key questions:
This document contains the rest of the module, including everything we know about the subject, links, examples, and of course further key questions for you to answer as well.