7. Irresistible Offers
Remember the evidence you need to use is the Eight Business Boosters, the evidence that gets the verdict you want – more customers, more sales, more profits and an easier business to manage. And they are…
Irresistible Offer
- Unique Perceived Benefit
- Headline
- Benefits
- Guarantee/Risk Reversal
- Reasons Why
- Social Proof
- Call To Action
The effect of the Business Boosters is massive, as you can see
| Business Booster Employed | Effect On Response |
| Irresistible Offer | Between 200% and 1000% increase |
| Unique Perceived Benefit | Between 25% and 400% increase |
| Headline | Between 50% and 500% increase |
| Benefits | Between 25% and 500% increase |
| Guarantee/Risk Reversal | Between 50% and 600% increase |
| Reasons Why | Between 25% and 400% increase |
| Social Proof | Between 100% and 1000% increase |
| Call To Action | Between 25% and 200% increase |
Business Boosters are free, and most don’t take that long to create. That’s why you should USE THEM!
Each module starts with two relatively open questions which You Must Answer!
You then hit Save.
You will be emailed the rest of the module, which is in a Word compatible format .rtf and a link to a Google Doc, which will allow you to edit online.
This document contains the rest of the module, to include everything we know about the subject, links, examples, and of course further key questions for you to answer as well.
Being your document on your PC or in the cloud, you can save at any stage and go back to at any time too. In fact, this is probably the best way to tackle this work.
So let’s start this module by answering these key questions:
This document contains the rest of the module, including everything we know about the subject, links, examples, and of course further key questions for you to answer as well.