How do you make an impact on social media, and build your own profile? It can be difficult with all the noise. That's why building a personal brand is vital. The key is be authentic and genuine, just who you are and people will relate to you. It's tempting to be too...
It should be obvious in digital marketing that it isn't digital traffic that matters, but how many visitors you convert. I say obvious, but too many people focus on gross numbers! What we all want are visitors that go onto engage with us, in whatever format that...
If you run a creative business then you will relate to Ola. In particular, if you live in a rural area as this brings its own challenges. Such as broadband speed and location for staff too! The main challenge is time and priority. How do you allocate time, when...
To a business, selling is everything. Just about everything we do as business people will need to be sold. Not in an aggressive or underhand manner of course. Good sales is all about providing solutions that solve people's needs and problems. We all know this but few...
Qualitative research is so important and yet often overlooked.
A good story always grabs our attention, top notch advice from an experienced journalist