It should be obvious in digital marketing that it isn’t digital traffic that matters, but how many visitors you convert. I say obvious, but too many people focus on gross numbers!
What we all want are visitors that go onto engage with us, in whatever format that takes. That’s what I mean by convert. And too few people understand this crucial point.
Marcus Hemsley co-founded Fountain Partnership here in Norwich. Fountain has gone on to win two fabulous International Google awards! They did this by totally understanding that conversion isn’t just important, but the only thing that matters.
Marcus remains down to earth, and here he reveals his journey. What makes the partnership work and what the future of digital marketing holds too.
Priceless information for everybody and you can listen to his podcast here Marcus Hemsley Fountain Partnership
Why not listen to some of our other podcasts, all entirely relevant to small business owners. See the range here: BGC Podcasts