Social proof

Research first Using product reviews, social proof is crucial, as none of us buys anything of substance without doing our own research first. The key thing we want to know is how others found our product or service. Did we deliver what we said we would? What were we like to deal with? Has anybody […] Read More
Using product reviews

Using product reviews

Research first Using product reviews, social proof is crucial, as none of us buys anything of substance without doing our own research first. The key thing we want to know is how others found our product or service. Did we deliver what we said we would? What were we...

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Online Reviews

Online Reviews

Many firms are still paying far too little attention to online reviews. I came across a food business recently which had over 44 Google reviews on their listings.  All but two giving them five stars! So clearly a business delivering great value, as these reviews had...

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