What is Qualitative Research? 


Qualitative research is hugely important as it helps us understand what people think.  And more importantly why. There’s clearly a place for quantitative research – helping us understand the numbers and raw data.

However understanding the softer facts and what people think, and why, is crucial.

Martyn Richards a highly experienced qualitative researcher explains all we need to know. Listen to his podcast here: Martyn Richards Explains All

Listen to our range of podcasts here: BGC Free Knowledge

If we can help, get in touch: Contact



Share via
Copy link
Powered by Social Snap