What is Qualitative Research? 

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Qualitative research is hugely important as it helps us understand what people think.  And more importantly why. There’s clearly a place for quantitative research – helping us understand the numbers and raw data.

However understanding the softer facts and what people think, and why, is crucial.

Martyn Richards a highly experienced qualitative researcher explains all we need to know. Listen to his podcast here: Martyn Richards Explains All

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Martyn Richards qualitative research
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