Qualitative research is hugely important as it helps us understand what people think. And more importantly why. There’s clearly a place for quantitative research – helping us understand the numbers and raw data.
However understanding the softer facts and what people think, and why, is crucial.
Martyn Richards a highly experienced qualitative researcher explains all we need to know. Listen to his podcast here: Martyn Richards Explains All
Listen to our range of podcasts here: BGC Free Knowledge
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