Let’s look at why you might want to use a small business coach and mentor. My own experience working with numerous owners offering business advice and support, tailored to the small business market.
Why do you want a business coach or business mentor?
This sounds a deceptively simple question. It can, of course, become quite complicated, especially for small business owners who will be juggling numerous balls with limited resources!
Typical answers I’ve found include:
Help with business plans
Most don’t have anything they actually use. All too often a business plan was written many years ago, maybe in the first flush of excitement when the business started. But since then it has gathered dust and been of no practical use at all. A useful small business plan should be a route map, helping determine actions that need to be taken. It sounds trite – but if you don’t know where you’re going, how do you know if you are going to get there! A coach can support a small business owner by helping decide where their inevitably limited resources (time and money) should be spent.
Needing help deciding whether to take them or not. Let’s face it, new business ideas are ten a penny. There is no shortage of ideas and sometimes the sheer number of them can be overwhelming. Which to choose, and how do you determine in any case? That’s where having a business mentor or business coach can help, giving you another experienced perspective.
Lack of a coherent business marketing plan
This leads to feast and famine. We all recognise the need to continually prospect, but few of us enjoy the activity. Therefore when we get busy, any marketing activity tends to stop. But we all know this is a mistake, as we need a continuous supply of good quality enquiries, certainly to grow the business. A good small business marketing plan in place, supported by a professional business coach will help stop this self destructive behaviour!
Running a small business can be very lonely
Especially if there is no management team in place. Sometimes you need a business coach and mentor to bounce ideas off. That casn be general business advice and business help, or something more specific regarding business development. Particularly true as most small business owners have rarely had any formal small business training and have learnt ‘on the job’. Nothing wrong with that of course, but it has it’s limitations.
General business help
Growing a business takes a different set of skills to running a business. A professional business coach can help you with structure, processes and determining where to allocate your time, identifying any shortfalls and help needed.
Am I doing okay?
Looking for external validation and viewpoint is a sensible thing to do. All too often small business owners in particular, don’t know how they compare to their peers or competitors. This can lead to either complacency or worrying too much about the competition. Neither is healthy. A business coach can help you see yourself in a wider context.
Wanting new business ideas to grow
If over dependent on one market or supplier, it pays to think of new ideas and to develop these business opportunities. Sometimes the small business owner is too close to the ‘problem’ to recognise the new business ideas necessary to grow. Having an experienced business coach and mentor, who understands the small business world can provide the support needed to explore these issues.
Small business loans and small business grants
Access to finance be that small business loans or small business grants is a common issue. Where do you go for unbiased advice and what’s the right thing to do! Most don’t even realise the vast range of options available. There are number of borrowing options, from the mainstream banks through to the new challengers, finance houses and so forth. Plus of course, grants come and go from different institutions all the time. Part of the small business help provided includes having an understanding of what is available and who to contact.
The list goes on….
Business owners want to be held accountable
This is the most common answer! They get distracted by the everyday pressures of running a business. This means they don’t get time to develop new business ideas, exploit any business opportunities they come across, or dare I say it even do the basics.
Stuff gets in the way!
What suffers typically is the business marketing plan, assuming there is one of course. They stop doing the everyday actions that over time will make a difference. The stuff they did when they started in business.
It’s worth remembering why the tortoise beats the hare, every time. It follows a plan. In our case a business plan with daily/weekly actions that lead to results. It doesn’t get distracted by new shiny things or excuses. Professional coaching can help hold you to account.
Typically the small business coaching and mentoring support I offer will include an element of accountability. Holding business owners to account for their actions, in a supportive manner of course – nobody needs a big stick. Running a small business can be hard enough already!
Small Business Help
Sometimes there is a need to gain knowledge. That can include creating a business plan, a marketing solution, accessing small business grants or loans. What I would call general business help.
I have an online small business training programme which is at the heart of the Business Growth Club to help here. Not based on theory but real practical examples of what works in the world of the small business owner. You can find details here: Business Growth Club
This online programme is split into modules, each focussing on a particular issue with a short video and an online workbook. All proven to work too!
Just about the only advantage of being in my 60’s is I have accumulated a lot of knowledge along the way! That’s why I created the Business Growth Club and offer the business coaching programmes that I do. Using my extensive experience coaching and mentoring businesses of every size and in every sector. Small business development has been my life.
Finally, of course, the key reason you should consider having a small business coach is it makes a difference!
Otherwise what’s the point and is one reason I offer a money back guarantee if it doesn’t work. It’s a very open and honest one too: Money Back Guarantee
If you need help or just need to talk through your options, get in touch and happy to talk at any time. I’m a tart for coffee if you want to meet, but it has to be good coffee!
https://businessgrowthclub.net/contact-us/ or call 01603 443355