Social proof is crucial
We all want to know what others think about a product or service before we buy. I never buy anything from Amazon or eBay without checking the reviews first.
I want to know whether I can trust the company. Will they deliver on their promises?
Why would our prospects be any different? They’re not!
We need to supply them with testimonials, case studies, endorsements, memberships of trusted third parties. Everything we can to prove we are to be trusted.
That’s Social Proof at work. It makes a massive difference too – but doesn’t happen without some effort. We show you how.
How do you make an impact on social media, and build your own profile? It can be difficult with all the noise. That's why building a personal brand is vital. The key is be authentic and genuine, just who you are and people will relate to you. It's tempting to be too...