Spot a gap in the market, raise £2.5 million and launch! Louise Birritteri explains how.


Pikl offers specialist insurance for Airbnb and the Sharing Economy

Louise Birritteri, CEO and founder explains her journey to include:

  • The background to Pikl
  • The gap in the market
  • How she laid the foundations for the business
  • The two funding rounds to attract external investors
  • What happens next…

We have all thought of a great business idea, the next big thing and then got back to the ‘day’ job. Let’s face it, ideas are ten a penny.  It’s taking action that counts.

Louise knew the insurance market well and spotted a gap in the market just waiting to be filled.  Rather than just think about it, she went all in and has worked for two years creating her product and bringing it to market. The work involved has been enormous and together with a great team here in Norwich they are now ready to launch.

Along the way, they raised £2.5 million from a mix of investors including probably the most high profile business person in the insurance sector Sir Peter Wood, received regulatory approval, worked out a route to market and are now ready to launch PIKL to the world, literally.

Hear Louise’s extraordinary story here:

You can find out more about her company here: PIKL

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