What if buyers and sellers spoke the same language?

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In the B2B world, both buyers and sellers need each other.  However, all too often the relationship between salespeople and buyers is fraught, and frequently adversarial too.

But does it have to be this way?

In this fascinating podcast, we have two ultra professionals representing each side, exploring what a healthy super productive business relationship should look like.

Chris Cliffe is a highly qualified procurement professional.

Matt Sykes has been working in the B2B space for years, is a published author and runs a sales training company called Salescadence.

Together we discuss what needs to happen to make the buying and selling process work

You can download directly from here: BGC Spreaker Library

You can find Chris here: CJC Procurement

You can find Matt here: Salescadence

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